RUBiS Uganda has launched UltraTec, a new fuel technology designed to improve engine performance, fuel efficiency and mileage while helping reduce harmful emissions from vehicles.
The technology was unveiled as part of the company’s “Choose Better with UltraTec Fuel” campaign, which seeks to encourage motorists to consider the overall value and performance of fuel rather than focusing solely on the price displayed at service stations.
William Fillet, Managing Director of RUBiS Uganda, said UltraTec contains a specialised additive package intended to clean performance-robbing deposits inside engines as vehicles are driven.
“The true cost of fuel encompasses performance, efficiency, mileage and the long-term value you get from every tank,” Fillet said.
He said the technology is intended to deliver better engine performance and fuel economy, benefits that could be particularly significant for motorists whose livelihoods depend on their vehicles.
“When a vehicle operates more efficiently, that matters to the individual motorist. It matters to the boda boda rider whose motorcycle supports their livelihood. It matters to businesses and commercial operators whose daily costs depend heavily on their vehicles. It matters to families travelling across the country.”
According to RUBiS, UltraTec is designed to reduce engine deposits, allowing for cleaner combustion and potentially improving fuel consumption and mileage. The company says its benchmark testing indicates savings of about four percent, although actual results may vary depending on vehicle condition, driving habits and other factors.
RUBiS says the new technology offers a choice focused on performance, efficiency and value, while the wider investment in cleaner energy points to the growing role of fuel companies in Uganda’s evolving energy landscape.
The new fuel technology will be rolled out across RUBiS Uganda’s network of more than 85 service stations, giving motorists in different parts of the country access to the product.
Virginie Leroy, the Ambassador of France to Uganda described cleaner fuel as an important contribution to addressing air pollution and supporting Uganda’s transition towards greener transport.
Leroy said Kampala continues to experience significant air pollution, with transport among the major sources of emissions.
“We need to invest in green transport, in less emissive and cleaner transport.”
She said UltraTec’s focus on engine performance, fuel efficiency and reduced emissions was particularly relevant at a time when Uganda is seeking ways to address environmental challenges while expanding economic activity.
“As an ambassador, as a member, as a woman, as a human, we all need to be concerned about the emission. I mean the level of pollution in Kampala is so huge.”
Leroy said Uganda has an opportunity to build a cleaner energy future because of its significant renewable energy resources, including hydropower and solar, as well as potential for geothermal energy.
“All those energies are clean, are green and can sustain the industrialisation of the country, add value to Ugandan products and at the end create jobs for the youth, for the women and build the livelihoods all over the country.”
She also welcomed RUBiS’ wider investments in solar energy and electric mobility, noting that some of the company’s stations have already been solarised for their own energy consumption.
The company is also partnering with battery-swapping businesses to provide electricity for electric motorcycles, while exploring other clean-energy opportunities, including biodiesel.
Leroy said the private sector has an important role to play alongside government efforts to support Uganda’s energy transition.
She noted that France is working with the Ugandan government in areas including power generation, transmission and distribution, arguing that reliable and sustainable energy is critical to economic development.
“Without energy, there is no business. Without energy, there is no job creation. There is no value addition. And at the end, there is no household and livelihoods.”
She said France’s engagement in Uganda’s energy sector is intended to support both economic development and the shift towards cleaner energy.
