Bell Lager has announced the return of the Bell Obafest following a successful debut last year.
This year’s festival will extend to three days, from October 18 to 20, at Jahazi Pier Munyonyo, promising an even bigger celebration of East African culture.
In an exciting expansion, this year’s edition of Bell Obafest will span across East African countries, including Uganda, Kenya, Tanzania, and South Sudan, offering an unforgettable celebration of the region’s rich cultural diversity.
“We intend to deliver a more memorable experience that showcases the rich culture of East Africa, allowing customers to experience how we do music, food, and beer. Bell Obafest is back, bigger and better, thanks to the overwhelming positive reception the festival received last year, attracting attendance from over 5,000 people,” said Matilda Babuleka, Marketing Manager, Beer Portfolio at Uganda Breweries Limited.
The festival remains committed to its core pillars of positioning itself as a beacon of African optimism by highlighting East African culture through food, music, beer, and showcasing each participating country’s unique cultural identity under a grand campaign titled “This is How We Do.”
This year’s Bell Obafest will feature four stages: the main stage, a second stage for cultural and alternative acts, a DJs arena, and a newly introduced Nexters Stage, open to the public to showcase their skills and provide a platform for undiscovered talent.
“In line with our ambition to be Uganda’s most inclusive and sustainable festival, we are pleased to announce our continued partnership with Light for the World Uganda, with whom we will collaborate to curate experiences that cater to persons with disabilities. Bell Lager has championed this agenda towards shaping a more inclusive society,” Babuleka added.
Impact
Bell Obafest aims to celebrate culture while making a positive impact across all touchpoints. As the title sponsor, Bell Lager is committed to providing a premium and authentic beer experience that complements the celebration of East African culture. This year’s festival will also feature the brand’s flavorful variant, Bell Citrus.
The event will foster entrepreneurship and creativity by providing opportunities for food vendors to showcase their culinary talents. The festival will include a food market with vibrant stalls representing diverse cuisines from all East African countries.
The festival’s lineup features a wide range of artists, including emerging talents, promoting the region’s music and dance culture and providing artists with a platform to shine. Additionally, the event offers a space for content creators to display their creativity and earn from their talent.
With an inclusive and diverse program, Bell Obafest is set to make a lasting impact while celebrating the unique cultural heritage of East Africa.
