Fresh Dairy has welcomed a groundbreaking study by the U.S. Food and Drug Administration (FDA), which approved the first qualified health claim linking regular yogurt consumption to a reduced risk of type-2 diabetes.
The FDA’s decision follows a petition submitted by Danone North America, and this health claim is now available for all yogurt producers worldwide.
Vincent Omoth, Fresh Dairy’s Marketing Manager, hailed the study’s findings, which suggest that consuming at least three servings of yogurt per week may lower the risk of developing type-2 diabetes.
He emphasized that the study reinforces the health benefits of yogurt and aligns with Fresh Dairy’s mission to positively impact consumers’ lives through quality dairy products.
“As a leading dairy brand in East and Central Africa, we are thrilled with these findings. This research provides assurance to our consumers while also reinforcing our commitment to producing nutritious dairy products that support better health,” Omoth said.
To promote the FDA findings, Fresh Dairy has launched a new consumer awareness campaign titled “Yoghurt4Better.”
The campaign aims to educate the public on the numerous health benefits of yogurt, highlighting its richness in essential nutrients such as energy, carbohydrates, protein, fat, and calcium. These nutrients support various aspects of health, including heart health, bone strength, digestion, immune system function, weight management, and concentration.
Fresh Dairy’s flavored yogurt is available in various sizes, including 450g, 250g, 150g, 100g cups, and 400g and 200g pouch packs, and can be found across the country in shops, kiosks, supermarkets, and through Tuk Tuk agents.
