Africa Tourism Partners (ATP), a Pan-African tourism development and strategic destination marketing advisory firm has appointed former Uganda Tourism Board head of marketing, Claire Mugabi as its East African representative.
The appointment was effective, Monday, November, 4, 2024.
Mugabi, the CEO of AFRIREPS said her 15 years experience in the marketing and communications industry will come in handy in her new work.
“I look forward to collaborating with the team to implement strategies that elevate Africa’s global tourism profile, foster sustainable growth, and ensure environmental stewardship across the region. Together, we will drive impactful initiatives that enhance Africa’s position as a premier tourism destination,” Mugabi said.
Kwakye Donkor, the Chief Executive Officer of Africa Tourism Partners said he has confidence in Mugabi’s ability to significantly contribute to ATP’s initiatives aimed at enhancing intra-Africa travel market access and tourism development across the continent and in key source markets within Africa.
“Given Claire’s expertise and experience, we are certain she will add considerable value to our efforts in East Africa as well as throughout the continent and beyond. Her contributions will enhance all areas of our work, including tourism strategy formulation and implementation, destination marketing and brand management, MICE strategy and project management, investment promotion and facilitation, as well as executive coaching and capacity building,” said Kwakye.
