From a mystery fridge, to intriguing clues, to a song collaboration with Mun G, Castle Lite, launched its latest campaign “Say My Name” with an epic stunt in a move to claim its spot as Uganda’s best tasting lite and reminding Ugandans that when they order a Lite, they should order a Castle Lite.
The stunt saw a mysterious box was placed at the Acacia Mall rooftop where people often stand to enjoy the skyline view of Kololo, drawing intrigue and excitement from passers-by, who were invited to guess the name behind the mystery using a series of clever clues.
The stunt also drove intrigue on social media with everyone getting involved in guessing what was inside the box. The suspense reached its peak when a lucky participant correctly identified the brand as Castle Lite, triggering the grand reveal, a Castle Lite fridge hidden inside the box and an exclusive prize, all accompanied by dazzling fanfare, an enthusiastic crowd and a performance of the campaign’s official song titled “Say My name” by celebrated Ugandan artist Mun G showing Castle Lite’s strong connection with music and pop culture.
“Our goal with the ‘Say My Name’ campaign is to reconnect with consumers and reaffirm our position as Uganda’s best-tasting lite beer. Castle Lite stands apart with its full-flavored yet refreshing taste, and we want to deliver an experience that mirrors that uniqueness — engaging, exciting, and unmistakably premium,” said Adu Rando, Managing Director of Nile Breweries.
Beyond the stunt and reveal, attendees were treated to an immersive product sampling experience featuring media personalities, beer enthusiasts, and influencers who got to taste and celebrate Castle Lite’s signature smoothness.
The energy peaked as the crowd joined in a spirited chant, “when I say Castle, you say Lite!”, reminding everyone why it’s Uganda’s best-tasting Lite.
“Castle Lite is about pushing boundaries and bringing people together through innovation and entertainment. From our thermo-chromatic indicators that turn blue when your beer is perfectly Extra Cold to our ice-proof labels, every aspect of Castle Lite is designed for the ultimate refreshment. ‘Say My Name’ is just another example of how we innovate beyond the product to deliver unforgettable brand moments,” said Eric Malinga, Castle Lite Brand Manager.
Castle Lite is made from hops, barley malt, water and maize extract and with no preservatives and is the go-to beer for those who demand both refreshment and a crisp, full-bodied taste.
Launched in South Africa in 1994, Castle Lite has expanded across 10 other African markets, including Uganda, Tanzania, Zambia, Lesotho, Mozambique, Eswatini, Botswana, Namibia, Zimbabwe, and Nigeria. Get keywords, meta description and suitable headline
