Since his appointment as the Uganda Media Centre Executive Director on January 30, 2026, Alan Kasujja has changed the way government communicates with its masses.
He has made operations at the Media Centre look totally different from the usual, bringing visibility to the centre and amplifying its operations to be best known by the public.
Kasujja is a strong critic of substandard work, and this has been seen on multiple occasions where he criticizes work done by communication departments of various government entities.
His signature work is the change in the length of press statements, shifting from detailed releases to one-line statements that provide all necessary information without requiring lengthy reading.
A famous example was the during the Ebola scare, when fake news claimed the government would close schools and announce a lockdown.
In response, Kasujja released a one-line statement: “No Schools have been closed. No district are under lock down.”
Similarly, on the recent Eid Al-Adha, the Uganda Media Centre boss released a one-line statement: “Wednesday 27th May 2026, is Eid Al-Adha, a public holiday.”
The most recent statement, which has sparked significant debate on social media, was the announcement of the public holiday for June 3 Martyrs’ Day: “Martyrs Day,observed on 3rd June, 2026 remains a public holiday.”
Kasujja’s unique and simple communication style has been praised by many, especially on X, where Ugandans have created memes using his one-line approach for football, jobs, and other topics.
However, many public relations professionals see his style as an insult to the profession. Simon Kaggwa Njala, a journalist with Next Media, said: “kasujja’s one liners are an insult to professional communication. A press release has a standard template.”
Njala’s opinion has received resistance from both his fellow journalists and other Ugandans, who argue that people’s attention spans are low and there is no need to read long statements.
Samson Kasumba disagreed with Njala’s opinion, saying Kasujja’s style appeals to young people, who are the largest demographic.
“You are wrongly educated to resist change and changing times. The young people love their @kasujja and his new style which is fast is becoming the in-thing. When I started anchoring news my way these are the very same things I heard being said… we fought that war and won,” Kasumba said.
Patrick Salvador, a comedian, also supported this mode of communication.
“Evolve with the times sir, the attention span today isn’t as it used to be, can you imagine from your full interview with Pepe, the only take home today’s is ‘Why are you gay’.”
“Kasujja understands that in a society that reads less,a single line or sentence call it a holding statement holds much weight. He simply keeps it punchy and impactful,” said Gabriel Buule on X
Responding to those criticizing his style, Kasujja said his approach isn’t a self-indulgent PR exercise, noting that traditional ways of writing are outdated.
“Ours isn’t a self indulgent PR exercise. We aren’t interested. That was probably 30 years ago.. young, pimpled and restless. Now, we are involved in very serious NATION BUILDING. So put your text books away,” he wrote on X.
Alan Kasujja is a seasoned Ugandan journalist and media professional with over 30 years of experience in broadcasting and public communication.
He has worked with leading media organisations, including the BBC, where he served as a presenter on Newsday and host of Africa Daily. He previously worked with Capital FM and Sanyu FM and co-moderated Uganda’s first televised presidential debate in 2016.
His extensive experience in strategic communication, media relations, and storytelling is expected to strengthen the Uganda Media Centre’s role in communicating government programmes and national priorities.
