Ecobank Uganda has partnered with Serena Hotels to offer its debit and credit cardholders exclusive travel, hospitality, dining and wellness benefits across participating Serena properties in Africa and Asia.
The partnership, officially launched in Kampala on Friday, brings together the two brands in an initiative aimed at enhancing customer experiences while encouraging the use of secure digital payment solutions.
Under the agreement, Ecobank cardholders will receive a 10% discount on accommodation, a 15% discount on Maisha Spa treatments and a 7.5% discount on food and beverages at participating Serena properties.
Customers will also benefit from a 5% discount at Serena Gift Shops, Hair Gallery services, airport transfers and full-day car hire. Other privileges include priority waitlisting for hotel reservations, access to selected Serena member events, bonus and double loyalty-point promotions and a complimentary tropical fruit basket during eligible stays.
Cardholders will also have the opportunity to donate loyalty points towards Serena community initiatives.
The benefits will be available at participating Serena properties in Uganda, Kenya, Tanzania, Rwanda, Mozambique, the Democratic Republic of Congo, Afghanistan, Pakistan and Tajikistan.
The participating properties include Kampala Serena Hotel, Lake Victoria Serena Golf Resort & Spa, Nairobi Serena Hotel, Serena Beach Resort & Spa, Kigali Serena Hotel, Dar es Salaam Serena Hotel, Zanzibar Serena Hotel, Polana Serena Hotel and Goma Serena Hotel, as well as Serena’s safari lodges and camps across East Africa.
Ecobank Uganda Managing Director Grace Muliisa said the partnership reflects the bank’s efforts to deliver value beyond traditional financial services.
“At Ecobank, we believe banking should create value beyond financial transactions. This partnership with Serena Hotels reflects our commitment to delivering exceptional experiences that reward our customers for choosing Ecobank every day.”
Muliisa said the collaboration combines secure digital payments with premium hospitality and lifestyle benefits, giving customers greater convenience and access to exclusive experiences across the region.
“As customer expectations continue to evolve, we remain committed to building partnerships that enhance everyday life while supporting the adoption of secure, cashless payments. This collaboration is another step towards creating an integrated banking ecosystem that places our customers at the centre of everything we do,” she added.
Khaled Helmy, General Manager of Kampala Serena Hotel, said the partnership brings together two brands committed to customer satisfaction, innovation and excellence.
“At Serena Hotels, we are committed to creating memorable experiences that exceed our guests’ expectations. Our partnership with Ecobank Uganda brings together two trusted brands with a shared commitment to excellence, innovation and customer satisfaction.”
Helmy said Serena Hotels was looking forward to extending the privileges to Ecobank cardholders across its participating properties.
“Together, we are creating greater value for travellers by combining world-class hospitality with the convenience and security of digital payments, ensuring every stay is even more rewarding,” he added.
Ecobank Uganda said the partnership forms part of its broader strategy to develop an integrated banking ecosystem through partnerships that provide customers with value-added services beyond conventional banking.
The bank is also encouraging customers to use its debit and credit cards when making payments at participating Serena Hotels to access the available privileges.
Customers can additionally join the Serena Loyalty Program to access further savings, member privileges and personalised experiences during their stays.
