Nile Special has unveiled a limited-edition FIFA World Cup 2026 bottle label .
The company has also launched the second phase of its nationwide consumer campaign dubbed “Gwe Kafulu,” aimed at deepening engagement with football fans ahead of the global tournament.
The announcement was made during a media launch held at King’s Park Arena.
Through its partnership under AB InBev’s global association with Budweiser, Nile Special said it will leverage the FIFA World Cup to create consumer experiences and strengthen its connection with Ugandan football fans.
The limited-edition label will feature on Nile Special 500ml bottles throughout the World Cup period and will remain in circulation for a few months after the tournament. The design incorporates official FIFA World Cup branding and is positioned as a collectible item for consumers.
The campaign follows an earlier promotion that rewarded two Ugandans with an all-expenses-paid trip to the United States to attend the FIFA World Cup.
The new “Gwe Kafulu” activation introduces a nationwide engagement mechanism where consumers can participate by checking under bottle crowns for unique codes, dialing 14426#, and entering the codes for a chance to win prizes linked to the campaign.
Speaking at the launch, Nile Breweries Managing Director Nkanyiso Mncwabe said the FIFA World Cup remains a powerful global cultural moment that unites billions of fans.
“The FIFA World Cup is more than just a football tournament. It is one of the most powerful cultural and sporting moments in the world, bringing together billions of fans through passion, national pride, and shared experiences,” he said.
He added that the initiative is designed to connect Ugandan consumers to the global football experience in a meaningful and engaging way.
“The launch of this limited-edition bottle label is symbolic of that ambition. It transforms every Nile Special bottle into part of the FIFA World Cup experience while reinforcing our commitment to creating culturally relevant consumer moments,” he said.
Nile Breweries said it remains committed to using its brands to celebrate football culture, connect communities, and deliver rewarding consumer experiences.
