Nile Special has rewarded three consumers as part of its ongoing FIFA World Cup 2026 campaign, which is engaging football fans across Uganda through watch parties, fan experiences and the “Gwe Kafulu” score predictor platform.
The winners were rewarded on Friday, June 26, 2026, at the Nile Breweries Limited headquarters in Luzira after participating in the campaign, which gives consumers opportunities to win prizes while following the global football tournament.
The prizes, provided through Nile Special’s partnership with Hisense Uganda, included a 32-inch television, a 25-litre microwave and a flat iron.
The winners were Akweenyet Micheal from Soroti, who received a 32-inch TV; Namutebi Harriet from Kakiri, Wakiso, who won a 25-litre microwave; and Okwairo Brian from Mbuya, who walked away with a flat iron.
The reward ceremony is part of Nile Special’s broader campaign to keep Ugandan football fans actively engaged throughout the FIFA World Cup season.
Under the campaign, consumers who purchase Nile Special can check under the crown for a unique code, access the campaign microsite through QR codes available at activation venues, and predict match scores for a chance to win prizes and World Cup rewards.
Speaking during the handover ceremony, Nile Special Brand Manager Eric Malinga said the initiative is designed to give consumers a more interactive football experience beyond simply watching matches.
“The FIFA World Cup is about excitement, debate, passion and shared moments. Through this campaign, we want our consumers to feel part of that experience by predicting, participating and winning,” Malinga said.
He added that the winners demonstrate the campaign’s goal of recognising and rewarding football fans who contribute to the excitement surrounding the tournament.
“These winners are a strong reminder that the campaign is not only about football, but also about rewarding the unmatched fans who make the tournament special,” he said.
Malinga said Nile Special’s World Cup activations are continuing across the country, with more consumers expected to win prizes as the tournament progresses.
“We are still on the ground with watch parties and activations across different locations. More winners will be rewarded throughout the campaign, so we encourage consumers to continue participating, supporting their teams and enjoying the tournament responsibly with Nile Special,” he added.
Nile Special and Hisense Uganda are official partners of the FIFA World Cup 2026 in Uganda, with the partnership aimed at enhancing fan experiences through football-themed activities, prizes and consumer engagement initiatives.
The nationwide activations continue across selected bars and entertainment venues, providing platforms where Ugandan fans can gather, watch matches, interact and celebrate the global football spectacle.
