Airtel Uganda has launched a nationwide road safety awareness campaign aimed at encouraging motorists, passengers and other road users to adopt responsible practices that can help reduce road crashes and save lives.
The initiative, being implemented through the telecom company’s communication platforms and leadership voices, comes at a time when Uganda continues to grapple with a growing number of road crashes that have claimed lives and left many families and communities affected.
Through the campaign, Airtel Uganda is using its extensive digital reach to remind the public that road safety is a shared responsibility and that every road user has a role to play in creating safer roads.
As part of the initiative, the company is sending road safety messages directly to subscribers through SMS, while selected end-of-call and transaction messages are also carrying safety reminders.
Airtel Uganda said the approach is intended to integrate road safety awareness into everyday customer interactions and reach a wider audience across the country.
Members of Airtel Uganda’s Executive Committee have also joined the campaign through a series of video messages encouraging motorists, passengers, cyclists, boda boda riders and pedestrians to make safer decisions while using roads.
Speaking about the campaign, Airtel Uganda Chief Executive Officer and Managing Director Soumendra Sahu said simple actions by road users can significantly contribute to preventing accidents and protecting lives.
“Every journey ends somewhere important: at home, at work, at school or with the people waiting for us. Through the platforms available to us, we want to remind Ugandans that the choices we make on the road matter. Slowing down, avoiding distractions, wearing a seat belt or helmet, respecting other road users and following traffic rules can help protect lives,” Sahu said.
The campaign encourages motorists to observe speed limits, avoid using mobile phones while driving, refrain from driving under the influence of alcohol, wear seat belts and ensure their vehicles are in proper mechanical condition before travelling.
Motorcyclists and passengers are being encouraged to always wear helmets, while pedestrians are urged to remain alert and use designated crossing points whenever available.
Airtel Uganda said the campaign reflects its commitment to leveraging technology and connectivity to create a positive impact within the communities it serves.
The company also expressed sympathy to families who have lost loved ones in road crashes and wished a quick recovery to those injured.
Airtel Uganda said it will continue using its platforms to promote awareness and encourage safer behaviour among road users as part of efforts to contribute to improved road safety in Uganda.
