The Uganda Tourism Board (UTB) in partnership with the Uganda Embassy in Abu Dhabi and Emirates, the world’s largest international airline has announced the arrival of a delegation of trade partners for a familiarization trip, that commenced on January,21, 2025.
This initiative marks a significant milestone in the Memorandum of Understanding (MoU) signed between Uganda Tourism Board and Emirates Airline, a strategic partnership to promote Uganda as a premier tourism destination.
The visit, coordinated with Uganda’s mission in Abu Dhabi, will see eleven (11) delegates explore Uganda’s most iconic tourist attractions.
Among the highlights of their itinerary is a visit to Bwindi Impenetrable National Park, home to the world-famous mountain gorillas.
This immersive experience will provide the delegates with first-hand insights into Uganda’s unique offerings as a travel destination.
“This visit is a step forward in strengthening the ties between Uganda and UAE through the Emirates Airlines. By showcasing Uganda’s exceptional tourism assets, we aim to build lasting partnerships that will bring more visitors to experience the Pearl of Africa,” said Zaake Kibedi, Uganda’s Ambassador to UAE.
Chief Executive Officer UTB, Lilly Ajarova highlighted that he partnership between UTB and Emirates Airlines demonstrates their shared commitment to promoting Uganda as a must visit destination.
“The familiarization trip is a testament to the strategic importance of collaboration that enhances connectivity and showcases Uganda’s unique tourism offerings to the world. Together, we are opening new doors for travelers to discover the beauty, culture, and adventure that define the Pearl of Africa.”
Mohamed Taher, Emirates Country Manager, Uganda, said as they mark their 25th year of service to Entebbe, they are proud to support the Uganda Tourism Board and bring key tastemakers in travel trade to experience the Pearl of Africa.
“ Uganda is a much loved destination on our African network, due to its stunning natural landscapes, wildlife, adventure sports and warm culture. We look forward to more international travellers from across our global footprint discovering this hidden gem.”
The senior delegation is expected to explore the unique tourism opportunities to understand what makes Uganda such a favourable destination on Emirates’ vast global network. This partnership will contribute to increased global interest to Uganda as a travel destination.
