Uganda’s flagship cultural pageant, Miss Tourism Uganda, has officially launched its 2026 edition, unveiling new categories and a theme aimed at aligning tourism promotion with innovation and inclusivity.
The 14th edition of the competition was launched on March 16 at Kampala Serena Hotel, marking the start of a nationwide search for a tourism ambassador to represent Uganda on the global stage.
This year’s edition will run under the theme “AI, Tourism and Culture,” reflecting a shift toward integrating technology with cultural heritage promotion.
Speaking at the launch, administrator Loice Namara Kalamuka said the theme signals a forward-looking approach to positioning Uganda as a modern and competitive tourism destination.
“We are looking for a dynamic and forward-thinking young leader who can tell Uganda’s tourism story to the world while embracing innovation,” she said.
The competition will cover 12 regions, including West Nile, Busoga, Buganda, Teso, and Ankole, in a bid to ensure national representation and showcase Uganda’s diverse cultural heritage.
Organisers also announced the introduction of the Miss Tourism Metro category, aimed at promoting inclusivity by accommodating Ugandans of mixed heritage. According to Namara, the category reflects the country’s evolving identity while maintaining strong cultural roots.
The Man of Tourism category will return for its second edition, continuing efforts to engage young men in promoting tourism, conservation, and community development.
Registration is currently underway at Sheraton Kampala Hotel, with auditions scheduled for March 21 and April 4. The grand finale is set for September 4 at Kampala Serena Hotel.
Contestants will be evaluated on their knowledge of Uganda’s tourism sector, cultural awareness, communication skills, community engagement, and digital presence.
Reigning queen Cindy Kezia Nachap urged young women to participate, describing the pageant as a transformative platform.
“The experience built my confidence and gave me international exposure, including representing Uganda abroad,” she said.
Eligible participants aged between 18 and 27 have been encouraged to take part in the competition, which organisers say continues to play a key role in promoting Uganda’s tourism and cultural identity both locally and internationally.
