Pride Bank Uganda has unveiled five new financial products in its offering the Tier II credit institution license in November.
The new products include an SME loan product, a home improvement loan, mortgage loan, forex services and trade finance.
The SME corporate loan is our answer to ambitious entrepreneurs who have encountered financial hardships in the course of doing business and that it is for business owners who are ready to grow, employ others, and expand Uganda’s economy, from any part of the country.
The home improvement loan responds to a reality we often overlook; that while many may own homes, those homes need love, care, and investment.
The mortgage loan recognizes a new generation of Ugandans; professionals – both young and experienced, newlyweds, and first-time buyers, who are looking for stability, pride in ownership, and a place to call home. We are here to walk with them toward that goal.
With trade finance, the bank are enabling businesses involved in both local and cross-border trade to thrive. For traders, exporters, and importers who need capital to bridge their business cycles; this product is a game changer.
On the other side, the forex savings account addresses a growing need, especially among exporters, diaspora families, NGOs, and consultants, to save in international currencies, preserve the value of their money, and plan confidently in a changing economic landscape.
The Pride Bank Managing Director, Veronicah Namagembe said the new product align with the bank’s resolve to deliver relevant and impactful financial solutions.
“As a Tier II banking institution, we have the mandate and capacity to go further in serving Ugandans,” he stated. “These new products are timely, targeted, and speak directly to the everyday realities of our customers, from business growth to home ownership to wealth preservation,” Namagembe said.
“These are not just products- they are solutions, developed through months of research, listening to customers, and understanding real economic trends. They are designed for real people, with real needs and aspirations.”
The head of business at Pride Bank, Joseph Fetaa said the products are a result of feedback from their customers.
“Whether it’s a small business looking for trade support or a young couple saving for a home, Pride Bank now has a solution tailored to their journey. At this critical stage in Uganda’s economic recovery, our responsibility as a bank is to empower people to make confident financial choices,” Fetaa said.
He noted that with the Tier II licence, the bank can now offer a wide range of products to its customers.
With over 45 branches and two contact offices across the country, Pride Bank remains a key driver of inclusive banking in Uganda.
