The Public Relations Association of Uganda (PRAU) has officially launched the fourth edition of the National Public Relations Symposium.
This year’s symposium will be held on July, 25, at the Imperial Royale Hotel in Kampala, under the theme, “From Strategy to the C-Suite: Elevating PR to the Boardroom.”
The speaker of parliament, Anita Among is expected to grace the sympossium.
Speaking during the launch, PRAU president, Irene Nakasiita said the event will seek to redefine and strengthen the role of public relations within Uganda’s leadership and governance landscape.
“The fourth PRAU symposium is a call for communication professionals and leaders to reimagine PR not merely as a support function, but as a core pillar of corporate strategy, governance, and public accountability,” Nakasiita said.
“This year’s symposium will feature an inspiring lineup of keynote speakers and dynamic panel discussions, designed to elevate communication practitioners’ professional stature and prepare them for influential roles in the boardroom.”
As Uganda’s public and private sectors navigate complex challenges ranging from digital transformation and sustainability to ESG compliance and stakeholder activism, the importance of strategic communication has grown far beyond traditional media management.
Organizations increasingly recognize that communication leaders must participate actively at the highest decision-making levels to shape organizational culture, manage reputation, drive transformation, and engage stakeholders effectively.
PRAU said this year’s symposium seeks to advocate for the inclusion of PR and communication professionals in boardrooms, C-suites, and senior executive leadership positions but also demonstrate the critical role of strategic communication in business continuity, public trust, and national development.
The symposium will also equip PR practitioners with the leadership skills and tools necessary to navigate governance dynamics and secure senior roles but also showcase success stories of Ugandan communicators who have ascended to CEO, board member, or executive director positions.
“The fourth PRAU symposium will also help fostering mentorship and networking opportunities, especially for young professionals, students, and early-career practitioners.”
