Uganda has heightened its visibility in the European tourism market after showcasing its diverse attractions and specialty coffee at the 2025 Warsaw International Tourism and Travel Fair (TT Warsaw), held from November 20–22 in Poland.
The country’s delegation was coordinated by the Uganda Embassy in Berlin, led by Deputy Head of Mission Ambassador Danny Ssozi and Tourism Officer Jessica Namuddu, working in partnership with the Exclusive Sustainable Tour Operators Association (ESTOA) and SeraWild Coffee.
Uganda’s exhibition stand drew continuous attention from travel industry professionals, media houses, coffee enthusiasts, and general attendees, reinforcing the country’s reputation as a premier destination for adventure, wildlife, cultural tourism, and high-quality coffee.
Through live presentations, cultural engagements, and product sampling, the team showcased Uganda’s flagship tourism offerings, including gorilla trekking, wildlife safaris, adventure activities, cultural heritage tourism, and its growing specialty-coffee sector.
ESTOA-affiliated tour operators used the fair to promote curated travel packages and highlight Uganda’s commitment to sustainable and authentic safari experiences designed for European travellers.
Meanwhile, SeraWild Coffee captivated visitors with tastings of Uganda’s specialty beans, drawing strong interest from both tourism buyers and consumers eager to explore premium African coffee origins.
Uganda’s participation in TT Warsaw 2025 strengthens the country’s foothold in Central and Eastern Europe—a region with growing outbound tourism numbers—while supporting the Embassy’s long-term strategy to increase visitor arrivals, expand market exposure for Ugandan products, and build strategic partnerships within the region.
In a statement, the Uganda Embassy applauded the collaboration with ESTOA, SeraWild Coffee, and all partners involved, noting that the successful mission reflects Uganda’s coordinated effort to enhance its global tourism and export profile.
