Nile Special has unveiled a nationwide consumer campaign that will see lucky Ugandan fans win an all-expenses-paid trip to attend the 2026 FIFA World Cup 2026 in the United States.
The campaign, launched at the Nile Breweries offices in Luzira, Kampala, is part of the brand’s activation as Uganda’s Official Beer Sponsor of the global tournament through parent company AB InBev.
According to the organisers, consumers can participate by purchasing two bottles of Nile Special 500ml from selected outlets, after which they receive a scratch card containing a unique code. The code can be submitted online or via a QR code, with all valid entries entered into a digital draw. The final selection of winners will be conducted live in April under the supervision of the Uganda National Lotteries and Gaming Regulatory Board.
Winners will receive a full hospitality package covering travel, accommodation, and match tickets for two World Cup games to be held in U.S. host cities including Philadelphia and New York.
Speaking at the launch, Nkanyiso Mncwabe, Managing Director of Nile Breweries, said the campaign is aimed at connecting local consumers to a global sporting moment.
“This initiative is about extending the World Cup experience beyond the screen and giving Ugandan fans a realistic opportunity to be part of the tournament atmosphere,” he said, adding that it also aligns with the company’s broader strategy of creating shared consumer experiences around football.
Nile Special Brand Manager Eric Malinga noted that the mechanics of the campaign were deliberately designed to be simple and inclusive.
“Consumers only need to purchase the product, follow the instructions on the scratch card, and submit their entry. We have ensured the process remains transparent, with regulatory oversight to guarantee fairness,” he said.
The company indicated that the campaign will run in phases, with additional fan engagement activities expected to be rolled out as the tournament draws closer.
