Uganda has launched a nationwide fan engagement campaign to rally support for the Uganda Cranes ahead of their participation in Africa’s biggest football tournament in Morocco. The initiative is backed by Nile Special, MultiChoice Uganda, and MTN MoMo, bringing together football, entertainment, and digital convenience in a unified national experience.
The campaign was unveiled at Nile Breweries’ head offices in Luzira and signals the start of countrywide activations aimed at uniting fans at home and across public viewing centres as the Cranes make their eighth appearance at the continental tournament.
Uganda’s return to the Africa Cup of Nations rekindles memories of the team’s storied football history, from their runners-up finish in 1978 to their more recent appearances in 2017 and 2019. Nile Breweries, through its flagship brand Nile Special, reaffirmed its long-standing support of the national team, building on past campaigns that positioned the Cranes as a symbol of national pride and unity.
The collaboration blends Nile Special’s limited-edition Uganda Cranes Fans’ Jersey and interactive fan activations with MultiChoice Uganda’s premium SuperSport coverage and organised nationwide watch parties. MTN MoMo will facilitate cashless payments at all official fan events, enhancing convenience and security for supporters.
“As the home of African football, MultiChoice Uganda is proud to partner in this national celebration,” said Colin Asiimwe, Head of Marketing, MultiChoice Uganda.
“AFCON is more than a tournament; it is a cultural moment that brings Ugandans together. Our role is to ensure fans experience every match in the best possible way through premium SuperSport broadcasts and vibrant watch parties hosted jointly by MultiChoice Uganda and Nile Special, and supported by MTN MoMo across the country.
“For fans watching from home, we have made it easy to get connected. Pay shs25,000 for a DStv decoder or shs19,000 for a GOtv decoder and enjoy the Cranes and all the action from Morocco.”
Nile Special also introduced the centrepiece of the campaign, a limited-edition Uganda Cranes Fans’ Jersey designed to reflect unity and national identity. Fans who purchase selected Nile Special packs will have an opportunity to participate in the “Penalty for Pride” challenge, with instant chances to win the jersey and other branded merchandise.
“This jersey is more than match-day fashion; it is a national statement,” said Eric Malinga, Brand Manager, Nile Special. “We designed it to reflect the identities and pride of Ugandans everywhere – from Kampala to Gulu, Fort Portal to Arua. Football is emotional and communal, and this activation lets fans experience that thrill. Whether you score or miss, Nile Special ensures every fan walks away a winner.”
MTN MoMo’s involvement focuses on simplifying the fan experience through seamless digital payments at all official watch parties.
“Football brings people together, and our role is to make the experience smooth,” said John Paul Okwi, Manager – Sponsorships and Events, MTN. “With MTN MoMo powering payments at the watch parties, fans can focus on cheering for the Cranes. From food and drinks to merchandise, we are ensuring convenience and secure transactions. We are proud to collaborate with Nile Special and MultiChoice Uganda to deliver a world-class experience for Ugandans who cannot travel to Morocco.”
Organisers say fans should expect nationwide watch parties, interactive brand experiences, and uninterrupted live coverage throughout the tournament. The campaign also carries a strong anti-piracy message, urging fans to support legitimate broadcast platforms to protect local sports and creative industries.
