Smirnoff elevated this year’s Halloween celebrations at Somewhere Else in Naguru, transforming the Rave to the Grave into a spine-chilling experience, spiced with the versatile Smirnoff vodka.
The evening was a bold showcase of creativity, featuring spooky face art and head-turning costumes that seamlessly blended into the ghost town theme. From the graveyard-inspired entrance, it was evident that this was no ordinary party. The gothic décor, dim lighting, and hauntingly creative setup instantly immersed attendees in the Halloween spirit, with cloudy skies setting the perfect moody backdrop.
Guests fully embraced the theme, with dark gothic ensembles, dramatic face paint, witchy-chic dresses, and other spooky yet stylish looks bringing the Halloween vision to life.
Speaking on behalf of Uganda Breweries Limited at the event, Zawedde Patricia, Smirnoff’s Digital Manager, described the celebration as a reflection of the brand’s ethos—bold, daring, and exceptionally fun.
“Smirnoff is a trendsetter, and this event alludes to it,” she said. “Through the current We Do We brand campaign, Smirnoff creates spaces where its consumers can embrace their creativity unapologetically. Smirnoff is all about fun and culturally relevant experiences that celebrate the uniqueness of our consumers.”
The music kept the crowd energized all night. DJ Rocky, Aweko Brain, R3ign Drops, Hibotep, and NRG’s DJ Faisol delivered a seamless mix of smooth RnB, infectious Amapiano, and Afrobeat, while DJ Salta, who hosted the event, kept the energy high. NRG Radio’s DJ Faisol ensured the vibe never dropped.
The undisputed stars of the night were Authentic Voices Africa, whose gothic-inspired performances captivated the audience. Clad in dramatic costumes and haunting face art, they mesmerized guests with a mix of music, theatre, and visual artistry, bringing the dark, mystical side of Halloween to life.
Adding a creative twist, Artribe offered live Halloween-themed face and body painting and tattoos, creating lasting memories and making the event a true celebration of self-expression and creativity.
Through Rave to the Grave, Smirnoff proved once again that it is more than just a drink—it is a vibe, a feeling, and a way of celebrating life unapologetically. The brand continues to honor bold, audacious souls who set trends, lift spirits, and turn every moment into something extraordinary.
True to its identity, Smirnoff transformed an ordinary evening into an unforgettable experience, delivering a vibe unmatched.
