Vivo Energy Uganda has concluded the ‘Simbula ne Rimula R3X’ campaign which targeted drivers of heavy duty vehicles.
Launched in October 2024, the campaign introduced Shell Rimula R3X, a triple-action heavy duty diesel engine oil designed to provide superior engine protection under severe conditions, improve fuel economy, and extended mileage.
All participating customers earned entries into weekly draws for full tanks of fuel and instant rewards by buying Shell Rimula R3X and servicing their vehicles at Shell service stations countrywide.
In addition, they stood a chance to win one of two brand new Canter trucks.
Rebecca Nassiwa, Lubricants Brand Manager for Vivo Energy Uganda, said the campaign has seen them reward over 5,000 customers, with more than 3,000 winning prizes such as full tanks of fuel, airtime, branded merchandise, Shell Coolant, and more.
“Additionally, the benefits of Shell Rimula R3X, with its triple-action formula helping them save on maintenance costs and spend more time on the road. The feedback has been overwhelmingly positive, and we are thrilled to see how this product has made a meaningful impact on taxi, truck, and elf drivers, as well as their commercial transport business,” Nassiwa said.
Joanita Menya Mukasa, Managing Director, Vivo Energy Uganda said that, “In light of the new UNBS recommendations, we are committed to helping our customers transition to a lubricant that not only meets UNBS standards but also enhances vehicle performance.”
“Shell Rimula R3X delivers superior protection and improved fuel economy, ensuring engines run stronger for longer. This results in greater efficiency and increased earnings for our commercial transport customers in their day-to-day operations.”
