Dei Group of Companies known for its work in pharmaceutical industry has unpacked its newest innovation Bella Grain Wheat Flour to revitalise the baking industry.
The premium, locally made flour brand is designed to meet both industrial and household baking demands.
The grand launch, held at Kampala Sheraton Hotel on Thursday showcased the company’s renewed focus on quality and consistency in the flour market.
Ronald Ssemakula Katali, General Manager of Dei Group, highlighted the significance of this development for Ugandan bakers.
“We are proud to unveil Bella Grain, a homegrown product that speaks directly to the gaps in quality and consistency that our bakers have struggled with for years,” Katali said.
He added that the product was not only about better baking results but also improved efficiency.
“This flour is designed not just for better baking but for greater yields, helping bakers achieve more from every kilogram.”
Dei Group of Companies is a diversified conglomerate with subsidiaries such as Dei Industries International Ltd, Dei Organics, and Dei Biopharma Ltd, which operates the largest pharmaceutical plant in Africa. With Bella Grain, the group now adds flour production to its growing portfolio.
Bella Grain is produced under Dei Industries International Ltd, known for adhering to strict international production standards. According to Katali, the flour will be available in multiple variants, including Bakers’ Flour for bread and Home Baking Flour for chapatis, mandazi, and other home-based pastries.
“We’ve rebranded, and this launch is our way of telling our clients thank you for your support over the last decade, and here’s something even better,” Katali noted. “We are committed to ensuring Bella Grain becomes the number one choice in the market.”
Dr. Mathias Magoola, Managing Director of Dei Group, reflected on the company’s humble beginnings and acknowledged the crucial role of customer support in its growth.
“It is because of our clients who believed in our brand that we have managed to grow this big,” Dr. Magoola said.
He also emphasized the company’s ambitions to become a leading contributor to the economy.
“We are confident that in the coming years, we will generate more than 40,000 jobs in this country and become the largest taxpayer. We are grateful to our government for providing a conducive environment that allows businesses like ours to thrive,” he added.
Ms. Kellen Magoola, Executive Director of Dei Group, emphasized their strong foundation in flour production and assured stakeholders of consistent quality.
“We have been in the wheat flour business for 10 years. This time, we have returned to the market stronger and better than ever,” she stated.
“Competitors are going to face a real challenge now that we’re back. We stand for excellence, for quality, and we lead in every sector we enter,” Ms. Magoola asserted.
