Football fans in Gulu joined thousands of Ugandans celebrating the FIFA World Cup after Nile Special hosted a major watch party at Kweyo Village Shoppers in Kweyo, bringing together football, entertainment, prizes and community engagement.
The event marked the second major stop in Nile Special’s nationwide FIFA World Cup fan campaign, following the opening match-day experience in Jinja. The initiative also includes smaller activations across the country aimed at creating more interactive experiences for football supporters during the tournament.
Fans gathered at the Gulu venue to watch two World Cup fixtures, beginning with Morocco’s 3-0 victory over Canada. The result sparked celebrations among supporters, with many rallying behind Morocco as one of Africa’s representatives at the global tournament.
The excitement continued later in the evening as France edged Paraguay 1-0 in a closely contested match that attracted strong support from fans at the venue.
Throughout the night, Kweyo Village Shoppers was filled with football conversations, team colours, predictions and celebrations as fans shared the excitement of watching the tournament together.
Beyond the matches, attendees participated in Nile Special’s “Gwe Kafulu” score predictor, which gives consumers an opportunity to predict match results and win prizes.
Several fans walked away with prizes, including a television and microwave, through Nile Special’s partnership with Hisense Uganda.
The event also featured performances from local artists from Gulu, adding a Northern Uganda touch to the celebration. The watch party was hosted by MC Kenzo alongside sports journalist and football commentator Jermaine Egesa, who provided football analysis and kept fans engaged throughout the evening.
As part of its wider FIFA World Cup campaign, Nile Special continues to run the “Gwe Kafulu” prediction activity, allowing football fans to participate in the tournament experience beyond watching matches.
The brand’s “Cheers to Bars” initiative is also supporting bars as key social spaces where adult consumers gather to enjoy football, connect with friends and celebrate memorable moments.
Following successful events in Jinja and Gulu, Nile Special’s World Cup fan experience will move to Mbarara and Kampala, where supporters can expect more watch parties, entertainment, prediction activities and prizes.
Through the campaign, Nile Special, the official beer sponsor of the FIFA World Cup 2026 in Uganda, is positioning football as a shared experience that brings communities together through passion, entertainment and celebration.
